Like most of us, it took Penticton’s Face of Marketing, Natalie Grant, some time to discover what gift she had been born with — or rather, it took her a while to find out which passion burned within her.
The flicker became a flame when she discovered that finding a solution for someone is a feeling like no other and when it first happened, Natalie knew she’d truly found her passion.
In life, we have highs and lows that allow us to learn and grow, stumble and fall, then search for new ways to challenge ourselves and prevail. On this rollercoaster of a journey we call life, Natalie Grant discovered her calling, marketing.
During Natalie’s ascension towards becoming Penticton’s Face of Marketing, her family moved from Vancouver to Penticton, B.C. and at this time, she was self-employed, creating a ‘Media Company for the Modern Family’ called Raising Modern. Inspired by the growth of Raising Modern, Natalie would go on to create Grant Media — today, both are two very active companies.
“Then one day it hit me, I was helping my advertisers with their own brand design, website, networking, product design, packaging and other services,” recollects Natalie. “That I actually thrived on this part of the work-load and realized this was part of ‘the job’ I loved doing.”
Taking this discovery in a new direction, Natalie admits that the thing she loves most about marketing is that it’s forever changing.
Like the other Faces of Penticton, Natalie provides a service. But her inherent ability to connect the faces behind the businesses to their audience is what makes her special.
To those business owners who are brave enough to pursue their passion and invest everything they have into building a business, they require someone like Natalie. Someone who also invested everything into building a business around her passion and dreams — which for Natalie, just so happens to be helping others pursue theirs.
Whether your business helps others feel beautiful, creates solutions for families to improve the quality of their lives or to prepare delicious food to share with others, people like Natalie are here to help you with marketing those services.
“I am forever eager to learn, embrace change, reflect on the past, push forward with new ideas and concepts while working hard to create new ways to embrace all of life’s challenges that come my way.”
Letting Penticton’s Face of Marketing take care of the advertising, communications, promotions, publicity, social media, print, sales, graphic design and well, you get the idea…allows business owners to focus all their attention on the customer experience.
Now soaring and enjoying the twists and turns that life presents her, Natalie knows that from a business perspective, marketing plays an extremely important and strategic role in order to grow your business organically and ethically.
Luckily, Penticton has Natalie Grant to do all of that for us.
“Along the way, creative ideas are mandatory, mistakes can be made, obstacles present themselves and goals are celebrated, then the cycle starts all over again — and I love it.”